Whether you work for a pharma-startup, an established medical device manufacturer or somewhere else in the medical device industry, at some point you have participated in the launch of a new product. In the medical and pharmaceutical industry this requires a particularly big effort in terms of investment, time and resources. Now, how do you take your product to the next level? How do you increase your ROI (Return on Investment)? Expanding the market for your product is the obvious answer but which market should you target?