Straight from the Winter Olympics is this hilarious (and a bit alarming) story about the importance of localization and correct communication across languages and culture. Although the reasons are still not completely clear, it is certain that it has to do with a miscommunication due to linguistic or number system differences.
Geography, culture and world events can seriously impact your efforts into foreign markets. It is very important that before launching any product you do as much research as possible and that you keep up to date with news about your target countries. Becoming familiar with the target countries and cultures is imperative especially if your company does not have offices in those countries. However, starting with a good LSP is probably the most important first step because they have a lot of experience and can really guide you.
Below are some suggestions on some items that can be tricky because we often don't think about them as potentially problematic, but as you'll see they are, so read on for some tips!
The past few years have seen considerable innovation in the world of remote interpretation. Several apps have been deployed and different business models have been tested in order to make instant interpretation available all over the world 24/7. While this has definitely lowered the prices and boosted the demand -- making interpreting more affordable and therefore available to all the services previously held back by pricing or sporadic usage – it has not equally affected all types of interpretation and still leaves a lot to cover when it comes to conferences.
Whether you work for a pharma-startup, an established medical device manufacturer or somewhere else in the medical device industry, at some point you have participated in the launch of a new product. In the medical and pharmaceutical industry this requires a particularly big effort in terms of investment, time and resources. Now, how do you take your product to the next level? How do you increase your ROI (Return on Investment)? Expanding the market for your product is the obvious answer but which market should you target?